Facebook has not been able to sell products live from October this year. Live videos and schedules from October 1. Facebook is stopping the sale of products in live video, but live videos can be broadcast on Facebook Lives and events, but no product tags can be posted in the live video playlist.
Facebook has announced in its blog post that the technology site has reportedly asked for its product tagging through reels and reels, and the company has recently requested the showcase of the product through reels.
In a post, Meta has informed that since the behavior of users is moving towards a short video form, we are also giving priority to reel on Facebook and Instagram in harmony with the same.
Until now, Facebook businessmen used this live shopping event feature to create product videos for followers, which is a lot of personal home shopping network, which is where a merchant could give his followers notification of the upcoming live shopping sessions and take payments through messenger.
Recently, the status of TikTok has been ruling the entire social media world, which has attracted the young community due to some of their strategic advances, which is why Meta has lost its revenue.
As a result, Zuckerberg is giving more importance to Reel on Facebook and Instagram, as they consider it as a tool to emerge from their loss.
Currently, 20 percent of Instagram users are crossing the equity, so meta is consistently pressing its creators to create original content, and now the product will be sold, promoted and tagged through Reels.
Incidentally, two years ago, Facebook launched the live shopping feature, which allows buyers and sellers to communicate directly with each other live.
This feature was a platform for attracting potential buyers.
